Clarify Your Clients Question


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ask your clientsI normally encourage you to ask powerful questions in order to get better results.
As a result of it I receive a huge amount of questions concerning women issues and women entrepreneurs.

What I discovered was that although women are praised for having great communication skills and are strong at verbal expression, when it comes to asking a powerful question concerning their business they miss the point.

Do you have the tendency of giving ALL the information and ALL the background knowledge before asking a question? Do you feel that you need to qualify yourself before asking a question?

If so, no wonder you don’t get the answers that you need to get you closer to your goals and dreams.

What you don’t realize is, that by doing so, by the time you get to ask the question, the person on the other side has lost the track of where you’re going and has no idea what you are talking about and what you want to know.

Asking-the-right-questionsIt’s high time you start asking the RIGHT questions and immediately!

I’ve seen it so many times that women entrepreneurs are so focused on their product or service that they totally miss answering their prospects’ wants and needs.

Are you focused on what YOU want to give your clients? or have you asked yourself what is it that YOUR CLIENT wants?

Here are a few examples:

  • One of my students, a professional copywriter, wrote on her home page, “As a professional copywriter I help people communicate better their message.” But what her clients were looking for was an answer for: “How do I get more clients in my communication?
  • Another student, a personal trainer used the sentence “I help people with their weight and health goals”.That’s nice. But what her prospects are really looking for is the answer to “How do I lose weight quickly and effortlessly?
  • And last example, two students of mine did a joint venture and created a new service. On their brochure they wrote: “Mission Possible combines the synergism of a strategic alliance with high powered transformational training to qualify you and your business for center news..”

Could you guess what their service was? I couldn’t.
Apparently, they created a service that would allow small entrepreneurs to create mastermind groups that would allow them to grow their business and have larger networks, basically answering a simple question, “How do I grow my business?

In each and every one of these cases, the minute the student was able to clarify what is the major question their client has, and communicate directly what does their service or product solve for their client, their sales multiplied (3-8 times in the examples above).

You can do that too.
Simply ask yourself, what is it that your prospects and clients are REALLY looking for?

Businesswoman standing on a ladder looking through binocularsIs it…

  • How to become more balanced?
  • How to communicate better with their teenage kid?
  • How to make more money selling XXX
  • How to find their passion?
  • Etc…

After surveying thousands of small business owners we found out 7 critical questions they’re looking to answer:

  1. How do I make a real difference in the world?
  2. How do I get what I want?
  3. How do I use my biggest asset (my mind) effectively?
  4. How do I stay focused on what’s really important?
  5. How do I differentiate myself from everyone else?
  6. How do I market my products?
  7. How do I find my passion?

Those are important questions that represent both the ambitions and dreams of our target audience as well as their challenges and frustrations

However, when we boiled these questions down and looked for “what is it really that they’re asking” – it became clear that all-encompassing question is “How do I make money doing what I love?

Could you, as a small business owner, relate to that question?
I know I do.

And now – it’s your turn…

What’s the question you’re answering?

Can you put it in one clear sentence, that your prospects or clients will immediately recognize themselves asking the same question?

Take a moment then to share your question in the comment box below

As a thank-you gift I will send you my webinar – Create Your Own Unique Message

If you find this article inspiring, please SHARE it on Facebook, LinkedIn or retweet it, by pushing the button on the left, for the right channel, so more women could benefit from it.

Please share this article with your:

  • - Facebook friends
  • - Twitter followers
  • - LinkedIn connections
  • and blog readers...
Have a magical week! Vered

35 Comments

  1. Margje van der Lei

    on 2nd Jan, 15 04:01pm

    0 stars
    (16 comments)  

    great read.
    I answer the question: Why do I sabotage myself to my succes? and
    Easy way to turn your insecurity to self-esteem.

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  2. Angela Timmerman

    on 26th Dec, 14 09:12am

    0 stars
    (13 comments)  

    Great Vered, THX:

    My questione is:

    Hoe creëer jij je thuisbasis voor een succesvol leven?

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  3. Adelijn van Huis

    on 11th Dec, 14 03:12pm

    0 stars
    (2 comments)  

    Thanks for your inspiration Vered!

    My question for my clients (managers) is:

    How do i get my team members to work effectively and with passion?

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  4. Makeda Pennycooke

    on 10th Dec, 14 08:12pm

    0 stars
    (1 comments)  

    This was a great article. Brilliant insights on how to make sure we are being clear as we meet our clients needs. Thank you so much for sharing.

    The question I help my clients answers is: how can I lead effectively without sacrificing who I am or what’s important to me?

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  5. Marianne Hermsen

    on 9th Dec, 14 02:12pm

    0 stars
    (3 comments)  

    Thank you Vered for sharing this inspiring article.
    I fully agree with the bottomline question ‘How do I make money doing what I love? I would like to add here ‘good money’ as for many years I always said money was not important for me, but this was a lie!

    In my business, the question I am answering for my clients is:
    ‘How can I do the work I love and reduce the my stress?’

    Now that I am on this platform, does this question appeal to you or is it not strong enough?
    Thanks!

    Marianne

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  6. Nanette Popken

    on 9th Dec, 14 01:12pm

    0 stars
    (11 comments)  

    Hi vered,
    I love your clarity, thanks!!!

    My question (as an image consultant) : “What is it worth to you if you look energetic, smart, balanced, artistic.. just name is).
    Thanks again for I’ll keep it in mind and use it somehow.

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  7. EvaMaria

    on 8th Dec, 14 04:12pm

    1 stars
    (30 comments)  

    where do I find the location for my workshops and incentives so I my clients will absorb better by being in healthy, natural and sunny surroundings

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  8. Melanie Lo

    on 8th Dec, 14 11:12am

    0 stars
    (17 comments)  

    The question I am answering is:

    How do I use my dyslexia in my advantage in order to grow my business tremendesly?

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  9. Elisabeth Schuijt

    on 6th Dec, 14 06:12pm

    0 stars
    (2 comments)  

    How can I dissipate my allergies and expand my life beyond?

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  10. Giovanna Gomersbach

    on 6th Dec, 14 05:12pm

    0 stars
    (1 comments)  

    Looking for the best way to inspire people to find their real energy resources and natural health. Especially for the children.

    I guess one of the main questions for parents is ‘how do I nourish myself and my children with ease and pleasure’. Or probably: ‘without stress’.. Because people tend to prefer moving away of what they fear/don’t like, instead of moving towards a gain..

    have a shining day, Giovanna

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  11. Charlie Paludanus

    on 5th Dec, 14 12:12pm

    0 stars
    (1 comments)  

    That’s a good one! I always say “I help people free themselves from bulimia and binge eating disorder”

    But the question I answer is in fact:

    “How do I overcome my eating disorder”

    or

    “How do I get rid of my bingeing”

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  12. Angele Jankok-Mercera

    on 4th Dec, 14 03:12pm

    0 stars
    (1 comments)  

    Hi Vered,

    I love this week topic because I think to much about all the good ‘extra’ results that I can deliver for my clients and often forget they just want one simple thing, at least in the beginning. When I bring that down to only one question, this is it:

    ‘How can I improve my performance and that of my team? ‘

    Thank you for this clarity!

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  13. Diana Lo-A-Njoe

    on 4th Dec, 14 03:12pm

    0 stars
    (10 comments)  

    How do I (real estate provider) create attractive spaces to get the best paying customers in my customers segment?

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  14. Marian Rutten

    on 4th Dec, 14 09:12am

    0 stars
    (1 comments)  

    How will my department perform better?

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  15. Szagmeiszter Nicolette

    on 3rd Dec, 14 07:12pm

    0 stars
    (1 comments)  

    HOW DO I USE MY MIND EFFECTIVELY in a crazy world?

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  16. Julia Arnscheidt

    on 3rd Dec, 14 03:12pm

    1 stars
    (26 comments)  

    Thanks for another empowering article, Vered.

    The question I´m answering is:
    How do I find a healthy balance between being a loving, meaningful parent and all the other parts/ambitions/dreams of mine (without living in constant stress)?

    Take good care of yourself!
    Julia

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  17. Willy Valk

    on 3rd Dec, 14 03:12pm

    0 stars
    (22 comments)  

    Hi Vered,
    I just send out my first survey and the question I am going to answer as I see it now is:

    How can I use social media for my business without effort?

    Thank you and see you tonight at the Connector.
    Willy

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  18. Alissa Okrent

    on 3rd Dec, 14 02:12pm

    0 stars
    (1 comments)  

    here’s goes: I help individuals to make great leaps and teach them tools to feel calm, clear and focused in their busy lives.

    Love your article:)

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  19. Vibeke

    on 3rd Dec, 14 02:12pm

    0 stars
    (2 comments)  

    Hi Vered,

    This is a great topic! Thanks for this very powerful blog post. You kept me reading to the very end. I guess it was the suspense of finding out if I’m answering the right question 🙂

    After reading your article the question I answer would be “How can I find more time for the fun part of the business, and spend less time on admin work, without losing profit”.

    Vibeke

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  20. Esther Molenaar

    on 3rd Dec, 14 02:12pm

    0 stars
    (9 comments)  

    Always a good thing to think about.

    My question: how do I grow my business through blogging.

    Or:
    How do I attract the right prospects through blogging.

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  21. Julia van de Griendt

    on 3rd Dec, 14 02:12pm

    0 stars
    (6 comments)  

    Hello Vered,

    First: I’m surprised of the positive impact the Financial Freedom Intensive has on me. Many thanks to you and Nisandeh!

    The question I’m answering is:
    How do I become a better listener (to my target audience, my clients, my employees or colleagues and my loved ones)?

    Have a nice day!

    Julia

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  22. Bianca van Rooij

    on 3rd Dec, 14 01:12pm

    0 stars
    (1 comments)  

    The question I solve: How can I make more profit with EMVI contracts? Thanx for the reminder!

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  23. Nicolette Hoffmann

    on 3rd Dec, 14 12:12pm

    0 stars
    (1 comments)  

    Dear Vered!

    Thank you so much for this very empowering article!

    Here is the question I am answering:

    How do I make a real difference in the world?

    I am a human rights activist, and I used to work 7 years long as chief communication adviser in Brussels.

    Love,

    Niki

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  24. Eline van der Veen

    on 3rd Dec, 14 12:12pm

    0 stars
    (17 comments)  

    “How can I afford and organize a balanced lifestyle in the countryside by doing what I love?”

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  25. Diana van de Werff

    on 3rd Dec, 14 12:12pm

    0 stars
    (1 comments)  

    It takes a mind change to choose the right words… There I go:

    How do I get to know myself?

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  26. Marjolein Kalter

    on 3rd Dec, 14 11:12am

    1 stars
    (66 comments)  

    Wow, that immediately helps me to get clear.

    I help unemployed professionals how to quickly get the job they like
    or:
    I help unemployed experienced professionals how to get quickly back to paid work again.
    or:
    I help unemployed experienced professionals how to quickly get their best job ever

    What do you consider to be the most appealing/relevant one?

    grootse groet,
    Marjolein

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  27. Maaike Frankena

    on 3rd Dec, 14 11:12am

    0 stars
    (3 comments)  

    Dear Vered,
    A good question after the FFI:-).

    I find it very difficult to answer this question for my target audience, but I would love to triple my sales.
    So, for principles of primary schools my question would be in the line of:”How or where do I get the tools for my teachers to manage the energy and focus in the classroom?”

    Still not happy with the word energy in the first line, it keeps popping up but makes it :”zweverig”.

    Thanks for the reminder!

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  28. Catrin Geldmacher

    on 3rd Dec, 14 11:12am

    0 stars
    (19 comments)  

    My work is dealing with the question “How can we – people with different cultural backgrounds – get closer and improve the understanding of each others?”.

    I offer “round the world trips through living rooms” in the town where you live.

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    • Marjolein Kalter

      on 3rd Dec, 14 11:12am

      1 stars
      (66 comments)  

      Hi Catrin,
      What happens after these clients have better understanding?
      Probably the real benefit is something beyond understanding.

      Maybe I can make it more clear by exaggerating the effect of what might happen when I have beteer understanding:
      I understand you now, but I still don´t agree so I keep on hitting you on the head and now I know why you will never be my friend.

      Have a powerful day!
      😉 Marjolein

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      • Catrin Geldmacher

        on 3rd Dec, 14 01:12pm

        0 stars
        (19 comments)  

        Hi Marjolein,
        Thank you very much for your comment.

        “How could I be a kind of peacemaker in the world and a motor of peaceful living together in my town?” would be another question.

        There could be different questions for different people. Some just want to understand better e.g. why his Chinese colleague behaves like that or what life in the Orient is like and some others think wider and enjoy being a peacemaker.

        Thank you so much.
        Catrin

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  29. Marjolein Kamstra

    on 3rd Dec, 14 11:12am

    0 stars
    (15 comments)  

    Good one.
    The question I answer for my clients is:
    “How can I grow my business or organisation with the help of social marketing.”
    Thanks for helping me get this straight.

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  30. Conny Darwinkel

    on 13th Jul, 11 11:07pm

    0 stars
    (1 comments)  

    Thank you, Vered, for your very empowering & inspiring articles!
    They create paradigm shifts for me!

    The question I am answering is:
    How do I increase the value of my home without an expensive reconstruction?

    (I help and teach my clients to declutter their homes to increase the value of their homes)

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    • Marjolein Kalter

      on 3rd Dec, 14 11:12am

      1 stars
      (66 comments)  

      Hi Conny,

      would it help to replace ´without expensive´

      with something that is included?
      Otherwise you help me to focus on expensive instead of payable, or cheap, or profitable

      In my mind pops up something like: big results with little effort.

      Hopefully this is helpful to you.
      🙂 Marjolein Kalter

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  31. Gabriele van Doorn

    on 13th Jul, 11 12:07pm

    0 stars
    (14 comments)  

    It’s hollidaytime, so I’m catching up with my administration and making plans, looking for strategies. The strategies are nice but too much splintered over several subjects. At the moment I’ve one big quesion: How do I find my passion??? For the moment I cannot care about what a difference I can make for the world. For the moment my question is, what do I realy like to do most and what choice I’ll make for the next season.

    Blessings,
    Gabriele

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